Meet the founder of Vanilla Mozi

My name is Lea-Anne Crawford and I first founded my brand, Vanilla Mozi, back in 2006. I live in Noosa Heads, QLD, Australia with my husband and four children. My business started out like many other beauty products disrupting the market – in a home kitchen. I knew there had to be way to create natural beauty products that were safe for my family.  

Inspired by a lifelong love affair with nature and science, I studied a Bachelor of Applied Science in Human Movement at University, unearthing a passion for creating my own bespoke beauty formulations. When my second baby was around one (back in 2000), I couldn’t remedy a rash he had with the normal go-to creams from the pharmacy so I took it upon myself to find a solution.

I headed to the library and borrowed books about chemicals in our products, soap making, and essential oils. I devoured them and it sparked something in me, sending me on a new path.

At night I would tuck my kids into bed then head into the kitchen for a night of experimenting. I started making soap. Stirring away for hours perfecting my brew and it was therapeutic and a way for me to channel my creativity. I’ve always been a good cook and this felt like a new and exciting extension of that. Instead of using flour, sugar and eggs, I was experimenting with almond oil, shea butter and rose petals. It nourished my soul and gave me purpose.

After a few successes in the kitchen I got really excited and decided to try making literally everything our family might need: toothpowders, deodorants, face scrubs, shampoo and bubble bath. You name it. I made it. I have been living a clean beauty life for many years – way before Gwyneth. 

It wasn’t until we relocated to a coastal area in Ocean Grove, VIC where I faced a new challenge. It was really hard to be outside and enjoy the outdoors, especially around sunset. Why would I use chemicals on my family when I could make something better? And so I did and Vanilla Mozi was born – a luxe Outdoor Body Cream that was unlike any other product on the market. 

 

How I created Vanilla Mozi

My first attempt at creating an Outdoor Cream was with a body butter that had all the standard harsh essential oils in it. It had a powerful scent. Unfortunately, this timing coincided with my fourth pregnancy and my sense of smell was heightened and I was feeling generally quite ill so I needed to park the product development until I felt better. 

A few months later I started again with my two favourite scents: Vanilla and Spearmint. I researched and started experimenting in my home kitchen. I would add a spoonful of this, a dollop of that. Then slather it on my husband (Dave) and sent him out into our garden to test. The result? It was beautiful. I didn’t know it at the time but really, I was creating a new beauty product that didn’t exist – instead, it masks your scent and makes you smell like a flower. Genius? My customers words, not mine!

During this product development phase I had a six month old baby, a toddler, as well as a 6 and 8 year old to help me test its efficacy too.  It needed to be gentle enough on the newborn skin and resilient enough on the busy, outdoorsy ones. I was beyond thrilled to have successfully created a product that allowed my kids to play safely outside (and sleep at night) that also made them smell divine. Win-win! 

Since then, I’ve introduced many people to the product. The school drop off was my first marketplace and my car boot worked as my storefront. Then I quickly started going to local markets around Victoria, selling all my luxurious handmade creations. Vanilla Mozi was the clear standout and earned cult status amongst the in-the-know and highly scrutinous locals.

So, that’s where I now focus all my attention. People know me as the Vanilla Mozi Lady! And perhaps the thing that I’m most proud of is that after many years, we’ve built a loving, conscious community who care about the products and ingredients they put on their skin. 

Awareness around this special cream and its benefits has grown organically and we’re now stocked in many stores around Australia and we have recently launched in the USA.  I’m at a point now where I am scaling the business and our signature luxe Outdoor Body Cream is now made by a manufacturer in order to meet demand. It’s an exciting time and I hope you’ll join me on the journey. 

 

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